Welcome To The Live Betting Blog

Do you want to be infamous at your local bookmakers? Where all the customers want to be you and the employers want you to leave before you take their money? You’ve come to the right neighbourhood then. We’ve got event information and will be doing round-ups on all sporting events, so you can concentrate more on winning. Keep in touch if you want to be the envy of everyone in the betting shop!

Betting on Crufts 2014: Pocket a Packet on Princely Pooches

Crufts 2014

It’s that time again! Crufts 2014 kicks off tomorrow (March 6th), meaning pampered canines across the nation are being permed and primed in preparation for the panel of judges.

Whether or not you’ve got a contender in the running, you could nab a tidy stack by betting on the victor.

William Hill are taking wagers on the breed that will pick up the rosette for Best in Show. Check out the odds below…

Crufts 2014 Best in Show Odds
Utility 11/10
Terrier 5/1
Pastoral 9/1
Toy 12/1
Gun 9/2
Hound 7/1
Working 10/1

Fancy taking a punt on a poodle? Wanna lay some dosh on a dachshund? Get yourself to William Hill and stick a wager on your favourite fluffy friend!

That’s all my dog puns, I swear…

Read more about: Betting on Crufts 2014: Pocket a Packet on Princely Pooches

Fancy a Spot of Elephant Polo?

What’s the dumbest sport you can imagine? Chances are polo will be up there. A bunch of toffs prancing around on indulged fillies smacking a ball with mallet…That’s pretty dumb.

But how about if you replace the horses with elephants?

Elephant Polo

“Nellie the Elephant Packed her Trunk and said Goodbye to her Dignity”

That’s right sports fans; elephant polo occupies a special place in the Asian sporting firmament. The sport is played widely in Nepal, Sri Lanka, India and Thailand. And guess what? England and Scotland regularly field elephant polo teams.

The rules (yes this is a proper sport) involve two teams, mounted on elephants, smacking balls with a six to ten-foot cane with a polo head on the end, trying to score goals. The game ends when an agreed playtime elapses, or when the elephants stop giving a sh*t and pack it in.

Guess which tends to be the case?


And this isn’t the pursuit of a small bunch of overpaid idiots with too much time on their hands. Oh no. This is a proper, honest to goodness, tournament sport. The BBC even described the 2008 Elephant polo World Cup the ‘highlight of the sporting calendar’ in Nepal.

Personally? Think we’ll stick to FIFA and the Ashes.

Read more about: Fancy a Spot of Elephant Polo?

Pick of the Week: Murray’s Out of the US Open…But with Paddy Power, You Could Still be a Winner!

So, it’s official. Murray has crashed out in the quarter finals of the Men’s US Open after having his little Scottish backside handed to him in straight sets by world number 10 Stanislas Wawrinka.

The bad news is we’ve been robbed of the dream Murray-Djokovic clash at Flushing Meadows that everyone was expecting. But the good news is you can still rake in a killing at the bookies, because now it’s anyone’s game.

Murray Loses 1

Game? Set? Match?

Even with Murray gone, there are loads of way to flutter on the rest of the tournament, Paddy Power are receiving wagers on the outcomes of matches, sets and stages of elimination.

What’s more, they’re running a promotion where newcomers to Paddy Power Vegas can trigger a £5 free bet on the US Open by registering a £1 stake.

Paddy Power US Open Promo

In our opinion, you’d be daft to shill out on an outright bet (which do you fancy, 10/11 on Nadal or 11/10 on Djokovic?), but paying attention to players’ performance over the course of the tournament offers some potential for slightly more left-field wagers.

For instance, Wawrinka is nobody’s favourite to take the title, but his attacking game means that he might well triumph in his first set against a natural defensive fighter like Djokovic.

Stanislas Wawrinka

Never Mind Murray

No matter what your wager, Paddy Power are offering a Money-Back special if the last set of any match goes to a tie-break, so there’s a bit of insurance for you.

What better way to get over the disappointment of seeing Murray’s streak fizzle out than nabbing dosh betting on one of his competitors? Sorry Andy, but all’s fair in love and tennis.

You can check out the full list of odds and lay down a wager over on the Paddy Power website!

Read more about: Pick of the Week: Murray’s Out of the US Open…But with Paddy Power, You Could Still be a Winner!

Cheeky Feckers! Paddy Power Launch Facebook App!

It’s here sports fans! Those mischievous little scamps at Paddy Power have launched their brand, spanking new Facebook app. Paddy Power In-Play! is the first EVER real money sports betting app to hit Facebook and we have to say, it’s a pretty cool service.

Paddy Power Reveal

The app allows users to share tips, view leader boards and follow betting experts. In Paddy Power’s own words, In-Play “gives sports fans from all over the UK an arena where they can beat the bookie and each other!”

Like it!

Of course, Paddy Power already have a strong presence on social media and regularly tweet out promotions and betting tips to its 197,000+ followers, flavoured with their particular brand of lad-friendly banter. However, this is the first toe dipped in the virgin waters of real money gambling via social media.

Facebook has taken a bit of flack in the past for making free-to-play casino games accessible to children. However, Will Collins, Head of Social Casino partnerships at Facebook, welcomed In-Play! enthusiastically:

“Given the popularity of sports betting in the UK, we’re delighted to be welcoming Paddy Power onto the Facebook gaming platform with an innovative gaming experience.”

Paddy Power In-Play!

The Social Bet-work

Another spokesperson, ducking a few rotten tomatoes hurled by an angry crowd of incensed middle-class housewives, had to the following to say:

“Online betting is a popular and well-regulated pastime in the UK. Our carefully chosen partners work within stringent regulatory guidelines to ensure their products and services are used safely and responsibly by adults. These products will be invisible and inaccessible to people aged under 18 on Facebook.”

Paddy Power Facebook App

Age appropriate gamblers who’re bored of Farmville and want to lay down some cold, hard moolah can download the app here.

Read more about: Cheeky Feckers! Paddy Power Launch Facebook App!

£140 Million Deadline Day Creates Record-Breaking Transfer Window

England wakes up with a deadline day hangover after a £140 million spend took outlays during the summer transfer window to a record-breaking £630 million.

The Big Deal: Arsenal

Arsenal’s notoriously tight purse strings popped with the £42.4 million signing of Real Madrid playmaker Mesut Ozil. “Arsenal Spender” – as The Daily Mail exclaimed – will enjoy a slew of creative riches at his disposal, but the lack of defensive reinforcements or an Olivier Giroud back-up mean a Top 4 spot is far from guaranteed.

Mezut Ozil

Man Utd

Manchester Utd’s fruitless summer saw one angry fan tweet: “BREAKING NEWS: David Moyes announces the signing of South Korean midfielder Fukin-No-Won.”

But last-chance saloon saw the Red Devils snap up Belgian fur ball Marouane Fellaini for £27.5 million from Everton. It was a frantic finish to a transfer window that saw unsuccessful bids for La Liga quartet Cesc Fabregas, Thiago Alcantara, Sami Khedira and Ander Herrera. Their bid for Real Madrid left-back Fabio Coentrao is still pending.

United fans have been lamenting the departure of former Chief Executive David Gill after his replacement Ed Woodward’s failure to secure leading targets.

Marouane Fellaini


Flushed with the triumph of beating rivals Manchester United one-nil at the weekend, Liverpool scored two transfers for the price of one, signing centre-backs Mamadou Sakho and Tiago Ilori for a cool £25 million combined fee.

Mamadou Sakho and Tiago Ilori


Meanwhile Everton picked up Wigan midfielder James McCarthy for £13 million and Aston Villa nabbed Czech Republic striker Libor Kozak for £7 million.

James McCarthy

The Championship

Harry Redknapp teased reporters from his car window before securing last-ditch loan deals for Spurs duo Tom Carroll and Benoit Assou-Ekotto.

Tom Carroll and Benoit Assou-Ekotto

Let’s hope all this cash translates into some decent footy, eh? Check the full list of transfers below:

Premier league

Cameron Jerome – Stoke to Crystal Palace (undisclosed)

Marouane Fellaini – Everton to Manchester United (undisclosed)

Romelu Lukaku – Chelsea to Everton (loan)

James McCarthy – Wigan to Everton (undisclosed)

Gareth Barry – Manchester City to Everton (loan)

Victor Anichebe – Everton to West Brom (undisclosed)

Gedo – Al Ahly to Hull City (loan)

Elsad Zverotic – Young Boys to Fulham (Undisclosed)

Andrea Dossena – Napoli to Sunderland (free)

Stephane Sessegnon – Sunderland to West Brom (Undisclosed)

Mesut Ozil – Real Madrid to Arsenal (Undisclosed)

Fabio Borini – Liverpool to Sunderland (loan)

Alvaro Vazquez – Getafe to Swansea (loan)

Emiliano Viviano – Palermo to Arsenal (loan)

Libor Kozak – Lazio to Aston Villa (undisclosed)

Stephen Ireland – Aston Villa to Stoke (loan)

Adrian Mariappa – Reading to Crystal Palace (undisclosed)

Victor Moses – Chelsea to Liverpool (loan)

Lee Camp – West Brom (free)

Mamadou Sakho – Paris Saint-Germain to Liverpool (undisclosed)

Morgan Amalfitano – Marseille to West Brom (loan)

Tiago Ilori – Sporting Lisbon to Liverpool (undisclosed)

Marko Arnautovic – Werder Bremen to Stoke (undisclosed)

Jack Hunt – Huddersfield to Crystal Palace (undisclosed)

Emmanuel Mayuka – Southampton to Sochaux (loan)

Abdul Razak – Manchester City to Anzhi Makhachkala (loan)

Francisco Junior – Everton to Vitesse Arnhem (loan)

Sam Hutchinson – Chelsea to Vitesse Arnhem (loan)


Ryan Shotton – Wigan to Stoke (loan)

Kei Kamara – Sporting Kansas to Middlesbrough (undisclosed)

Jacob Butterfield – Norwich to Middlesbrough (undisclosed)

Niko Kranjcar – Dynamo Kiev to QPR (loan)

Michael Kightly – Stoke to Burnley (loan)

Nathan Tyson – Derby to Blackpool (Undisclosed)

Tom Carroll – Tottenham to QPR (loan)

Benoit Assou-Ekotto – Tottenham to QPR (loan)

Cameron Stewart – Hull to Charlton (loan)

Nick Powell – Manchester United to Wigan (loan)

Peter Ramage – Crystal Palace to Barnsley (loan)

Paul Caddis – Swindon to Birmingham (undisclosed)

Liam Fontaine – Bristol City to Yeovil (loan)

Bradley Orr – Blackburn to Blackpool (loan)

League One

Danny Green – Charlton to MK Dons (loan)

Stephen McLaughlin – Nottingham Forest to Bristol City (loan)

Raphael Calvet – Auxerre to Brentford (undisclosed)

Marcello Trotta – Fulham to Brentford (loan)

Jayden Stockley – Bournemouth to Leyton Orient (loan)

Conor Townsend – Hull to Carlisle (loan)

James O’Connor – Derby to Bristol City (loan)

Harry Bunn – Manchester City to Sheffield United (loan)

Massimo Luongo – Tottenham to Swindon (£400,000)

Dany N’Guessan – Swindon (free)

Mohammed El Gabas – Swindon (free)

Florent Cuvelier – Stoke to Sheffield United (undisclosed)

Genseric Kusunga – Basel to Oldham (free)

League Two

Cauley Woodrow – Fulham to Southend (loan)

David Noble – Rotherham to Cheltenham

Marcus Bettinelli – Fulham to Accrington Stanley (loan)

Hamza Bencherif – Plymouth Argyle (free)

Jamie Reckord – Wolves to Plymouth Argyle (loan)

Brian Jensen – Bury (free)

Graham Cummins – Preston to Rochdale (loan)

Marcus Carver – Accrington to AFC Halifax Town (loan)

Fancy more football updates? Follow us on Twitter!

Read more about: £140 Million Deadline Day Creates Record-Breaking Transfer Window

Pick of the Week: FHM’s Sexiest Woman 2014

The announcement of FHM’s 100 sexiest women in the world list occupies a hallowed space on the LiveBetting.co.uk calendar. Readers from across the country cast their votes over three months to compile and rank the nation’s favourite hotties and we, glued to our monitors, eagerly await the results every single year.


Here Come the Girls!

Last year’s upset, with N-Dubz’ Tulisa nabbing the #1 spot (really guys…really?) had the bookies popping the champagne corks and booking flights to Ibiza.The 2013 list, announced in May, was less surprising, with firm favourite Mila Kunis taking the title of Sexiest Woman in the World. No argument here.

FHM have announced the full list of hopefuls for next year and Paddy Power are taking bets on readers’ choices for the sexiest woman in the world in 2014. Some of the favourites include club diva Rihanna, last year’s champion Mila Kunis and Girls Aloud glamour-puss Cheryl Cole; although we reckon that tattoo on her arse might just send her odds plummeting.

Here’s the full run-down, odds from Paddy Power:

FHM’s Sexiest Woman of the Year 2014 Odds
Rihanna 5/1
Mila Kunis 5/1
Michelle Keegan 7/1
Kate Upton 10/1
Cheryl Cole 10/1
Georgia Salpa 10/1
Helen Flanagan 14/1
Millie Mackintosh 16/1
Kelly Brook 16/1
Kim Sears 20/1
Nicole Scherzinger 20/1
Pixie Lott 25/1
Irina Shayk 25/1
Emma Watson 33/1
Kelly Donegan 33/1
Daisy Lowe 33/1
Frankie Sandford 33/1
Megan Fox 33/1
Pippa Middleton 33/1
Keely Hazell 33/1
Katy Perry 33/1
Jennifer Lawrence 33/1
Rosie Huntingdon Whiteley 33/1
Miranda Kerr 40/1
Kate Middleton 40/1
Kim Kardashian 40/1
Beyonce 40/1
Tulisa Contostavlos 40/1
Jessie J 40/1
Angelina Jolie 40/1
Olivia Munn 40/1
Jennifer Aniston 66/1
Holly Willoughby 66/1
Lady GaGa 80/1


Girl on Top

Personally, any of these girls could top our list, but which do you fancy for a winner? Harbour any S&M fantasies involving Rihanna? Perhaps you wanna get behind Kim Kardashian? Or maybe you fancy a peek inside Lady GaGa’s meat skirt?

If you think one of these fine specimens is a dead-cert, why not go to Paddy Power and put your money where your mouth is? And don’t forget to follow us on twitter!

Read more about: Pick of the Week: FHM’s Sexiest Woman 2014

Insanity Bets: First to Leave One Direction?

Hey music fans! You might wanna give this one a miss…But if you have a daughter who can be reduced to a gleeful puddle of adolescent slush by five grinning X-Factor twerps, then why not profit from her inevitable emotional trauma when one of them moves on to pastures new?

That’s What Makes you Beautiful!

That’s right, in the wake of the new One Direction biopic This Is Us, Paddy Power are taking bets on the first member of 1D to call it quits.

One Direction

To be clear, your chosen teeny-bopper must publicly announce they are leaving the band and have their departure confirmed by the rest of the outfit. Also, your bet will be rendered void should One Direction split before your chosen individual official leaves.

So not only will the condition of modern pop music improve by a fair margin, but you’ll be a lot richer and your young’un might move onto the next (hopefully less hateful) thing the kids are into.

Everybody wins! Except One Direction, obviously, but screw them.

Here are the odds from Paddy Power:

First Member to Leave One Direction Odds
Liam Payne 7/4
Harry Styles 5/2
Niall Horan 7/2
Zayne Malik 7/2
Louis Tomilson 6/1

Phone-lines are Now Open…

So, who’s your pick for desertion? Toothy hamster-hybrid and de facto leader Harry Styles? The shy one, Zayn? Blonde bombshell Niall? Or…er…one of the other two? Head on over to Paddy Power and lay a few bob on your pick.

Chances are Twitter will combust should this come to pass, so why not follow us? We promise to break it to you gently…

Read more about: Insanity Bets: First to Leave One Direction?

Who will Win Celebrity Big Brother 2013?

Well, it’s that time again folks.

Last night Celebrity Big Brother returned to our screens, so you can expect to see BB updates plastered over magazines and beamed out from every screen for the next few months.

And whether you spent last night glued to the idiot box soaking up the reality love or sat in your room with your eyes closed and your fingers in your ears, there’s serious money to be made betting on the victor!

The line-up this year has some big names and even bigger personalities…plus the usual cohort of D-listers scarcely anyone has heard of.

McCalled it!

A few notable contestants include Pineapple Dance Studio director, Louis ‘liquid legs’ Spence, TOWIE’s Mario Falcone and…uh… racist former Man United manager Ron Atkinson. Sure to be a firm favourite.

Bet365 are taking bets on the winner, so why not head on over and wager a few bob on your pick of the litter?

Celebrity Big Brother 2013

Here’s the full list of contestants (odds from Bet365):

Celebrity Big Brother 2013 Contestants Odds
Charlotte Crosby 13/5
Louis Spence 3/1
Carol McGiffin 7/1
Dustin Diamond 8/1
Vicky Entwistle 11/1
Abz Love 12/1
Bruce Jones 18/1
Mario Falcone 22/1
Roy Atkinson 20/1
Courtney Stodden 25/1
Sophie Anderton 40/1
Lauren Harries 50/1
Daniel Marr 66/1

So, who do you fancy for king/queen of the 2013 Celebrity Big Brother house? If you feel like a flutter, head on over to Bet365, sign up and pick this year’s celebrity winner!

Read more about: Who will Win Celebrity Big Brother 2013?

New Season, And A New Sack Race

Last season witnessed a record number of managers leave the English football league.

League Managers’ Association chairman Richard Bevan expressed his embarrassment at the number of managers and coaches ousted in the 2012-2013 season, which totaled 103. The concept of legacy seems lost in modern football, and with Sir Alex Ferguson now retiring, Arsene Wenger is flying the flag for stamina.

It might be a sad indictment of the modern game, but owners such as Roman Abramovich will argue that a ruthless replacement policy heralds success. Roberto Di Matteo was ousted last season despite winning the Champions League, and Chelsea went on to secure a Europa League triumph under Rafa Benitez

The ‘sack race’, conceived by British bookmakers, is now a staple of soccer speculation.

This Premiership season sees Newcastle manager Alan Pardew start as favourite after a summer of ruptures: Joe Kinnear’s controversial appointment as director of football, and Papiss Cisse’s refusal to train as a protest against the Wonga shirt sponsor.

After a barren, trophy-less spell at Arsenal and a so-far unsuccessful attempt to prize Luis Suarez from Liverpool, Arsene Wenger could also be close to an exit. Arsenal insist that there’s money to spend, but the failed pursuit of Higuain left Arsenal fans disillusioned with the veteran Frenchman.

Mourinho is also tipped to make a shock exit on the basis of his fractious past with owner Abramovich.

Out of the newly promoted clubs, Malky Mackay is a surprise favourite. In spite of his heroics last season, Cardiff might be looking for a more stellar name to cement their Premiership status.

Outside of the domestic club scene, most pressure is on England’s Roy Hodgson. A failure to navigate England through the Autumn World Cup qualifiers is certain to see the former Liverpool and West-Brom man out of a job.

Read more about: New Season, And A New Sack Race

Get To Paddy Power For Some Shameful Promotions

You’ve got to give Paddy Power credit where it’s due, they really know how to draw attention to themselves. They have their own brand of pants which has already got them into trouble, and know they’re using trouble as an excuse to give away free bets; not that we’re complaining about it or anything.

The latest cheeky promotion from Paddy Power is called Ball Of Shame. The concept is very simple; you’ll receive free bets and promotions any time some bad and shameful behaviour occurs on the pitch. This could be pitch invading, someone pinching a corner flag, a little bit of harmless head-butting or just a player who doesn’t want to stop his shouting match with the ref.


How It Works

Any time Paddy Power deems a player’s or fan’s action as shameful, they’ll give away a few deals to anyone who’s signed up to Paddy Power and registered their allegiance to the same team as that player or fan. They’ve already given all registered Blackpool fans a free £10 bet because of a pitch invasion during their Carling Cup loss to Preston last night.

So what do you think? There’s bound to be some despicable behaviour during any football season, so it’s worth signing up with Paddy Power in the hopes that your team might be do something outrageous. Don’t forget to mention it on Twitter too with #BallOfShame.

Read more about: Get To Paddy Power For Some Shameful Promotions

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